Zomato की मूल कंपनी का नाम बदलकर Eternal, व्यावसायिक विस्तार का प्रतीक

Zomato की मूल कंपनी का नाम बदलकर Eternal, व्यावसायिक विस्तार का प्रतीक अप्रैल, 9 2025

नाम परिवर्तन: Zomato का नया अध्याय

Zomato की मूल कंपनी ने हाल ही में अपना नाम बदलकर Eternal Ltd. करने की घोषणा की है, जो हाल ही में हुई शेयरधारकों की स्वीकृति के बाद प्रभावी हुआ है। CEO दीपिंदर गोयल ने फरवरी में इस परिवर्तन का ऐलान किया था। इस बदलाव का उद्देश्य कंपनी के व्यवसाय को खाद्य वितरण से आगे बढ़ाकर कई अन्य क्षेत्रों में विस्तारित करना है। कंपनी का पुराना नाम 'Zomato Ltd.' अब 'Eternal' के रूप में कार्य करेगा, जिसकी वेबसाइट अब eternal.com होगी और स्टॉक टिकर भी ZOMATO से बदलकर ETERNAL हो जाएगा।

विस्तार की दिशा: Blinkit, Hyperpure और District

Eternal के तहत Zomato ब्रांड अपनी मौजूदा स्थिति को बनाए रखेगा, जबकि अन्य ब्रांड जैसे Blinkit (तेज़ कॉमर्स), Hyperpure (B2B सप्लाईज़), और District (डाइनिंग और इवेंट्स) भी इसके अंतर्गत शामिल होंगे। Blinkit का व्यापार तेज़ी से बढ़ रहा है, खासतौर पर 2022 में इसके अधिग्रहण के बाद से, और यह Zomato के कुल बाजार मूल्यांकन का बड़ा हिस्सा बन चुका है।

दीपिंदर गोयल ने कहा कि Eternal नाम एक स्थायी उद्देश्य का प्रतीक है और यह केवल एक नाम परिवर्तन नहीं है, बल्कि कंपनी के मिशन स्टेटमेंट का हिस्सा है। Blinkit अधिग्रहण के बाद से Eternal का नाम आंतरिक रूप से उपयोग किया जा रहा था ताकि इसे उसके मुख्य ऐप से अलग पहचाना जा सके।

सोशल मीडिया पर इस नाम परिवर्तन को लेकर मिश्रित प्रतिक्रियाएं रहीं, कुछ ने इसे लेकर भ्रम व्यक्त किया तो कुछ ने इसे स्वीकार किया। हालांकि, कंपनी ने यह स्पष्ट करने की कोशिश की है कि Zomato ऐप की पहचान बरकरार रहेगी। एनालिस्ट्स का कहना है कि Blinkit का तेज़ी से बढ़ता सेक्शन अब Zomato के खाद्य वितरण के मुकाबले अधिक मूल्यांकन में योगदान दे रहा है, जो नाम परिवर्तन के पीछे के रणनीतिक कारण को दर्शाता है।

20 टिप्पणि

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    Deepak Singh

    अप्रैल 9, 2025 AT 22:54
    This isn't just a rebrand-it's a strategic pivot. Eternal Ltd. now encompasses Blinkit, Hyperpure, District. Zomato as an app remains, but the parent entity is evolving into a hyperlocal ecosystem. The market cap shift is clear: Blinkit now contributes more than food delivery. This is the future of Indian tech-consolidation under one umbrella.
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    Rajesh Sahu

    अप्रैल 11, 2025 AT 17:47
    Ab toh Bollywood bhi Eternal ke saath judega! Kya ab koi bhi startup apna naam change karke global banega? Zomato ka naam toh India ka symbol tha, ab kya hum log kisi aur company ke naam se khana order karenge? Ye sab foreign investors ke liye hai!
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    Chandu p

    अप्रैल 13, 2025 AT 16:38
    This is beautiful. India’s own tech giant stepping beyond food delivery. Blinkit’s growth? Hyperpure’s B2B reach? District’s events? All under one roof. This is what Indian entrepreneurship looks like. No more ‘just an app’-we’re building infrastructure. Proud to be part of this journey.
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    Gopal Mishra

    अप्रैल 14, 2025 AT 10:01
    The rebranding is not cosmetic-it’s structural. Eternal signifies permanence, scalability, and diversification. The company has been internally using this name since acquiring Blinkit, which proves the transition was planned, not reactive. The stock ticker change from ZOMATO to ETERNAL reflects a fundamental shift in investor perception. This isn’t about marketing-it’s about redefining corporate identity in a multi-vertical ecosystem. The real value now lies in logistics, supply chains, and hyperlocal commerce-not just restaurant listings.
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    Swami Saishiva

    अप्रैल 14, 2025 AT 11:14
    Lol. Zomato ka naam badalne se kuch nahi hoga. Log abhi bhi Zomato se order karenge. Ye sab sirf investors ko impress karne ke liye hai. Blinkit ka profit bhi toh Zomato ke naam se hi aata tha. Ab naam badal diya, ab kya karenge? IPO phir se launch karenge?
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    Swati Puri

    अप्रैल 15, 2025 AT 05:59
    The vertical integration here is textbook. Hyperpure as a B2B backbone, Blinkit as the last-mile logistics engine, District as the experiential layer-all under Eternal. This is the playbook of a matured unicorn. The Zomato app becomes the consumer-facing interface, while Eternal operates the infrastructure. Smart. The jargon is real: ecosystem synergy, cross-sell leverage, unit economics optimization.
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    megha u

    अप्रैल 17, 2025 AT 05:27
    They’re hiding something. Why change the name? Why now? I bet the government is pressuring them to ‘Indianize’ the brand. Or maybe the investors are pulling out. Blinkit’s growth? Probably just subsidies. Wait till the funding dries up. Then you’ll see how ‘eternal’ this company really is. 🤫
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    pranya arora

    अप्रैल 19, 2025 AT 05:03
    It’s interesting how names carry meaning. Zomato felt like a friend who delivered your food. Eternal feels like a force-bigger, colder, more abstract. I wonder if we’re losing something human in this transition. Is it progress? Yes. But at what cost to the emotional connection we had with the brand?
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    Arya k rajan

    अप्रैल 21, 2025 AT 02:23
    Honestly? I’m glad they did this. Zomato was getting too narrow. Blinkit’s been a game-changer for me-got my groceries in 12 mins. Hyperpure saved my small restaurant business. This isn’t just about money. It’s about building something that lasts. Keep going, Eternal.
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    Sree A

    अप्रैल 21, 2025 AT 15:43
    Blinkit’s GMV now exceeds Zomato’s. Hyperpure’s CAC is 60% lower than traditional B2B. District’s margin is 3x. The numbers don’t lie. Rebranding reflects the new revenue hierarchy. Zomato app = brand equity. Eternal = operational backbone.
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    DEVANSH PRATAP SINGH

    अप्रैल 22, 2025 AT 07:58
    I think this makes sense. People still call it Zomato, but the company is bigger now. It’s like how Alphabet owns Google. You don’t need to change what users know. Just expand what the company does.
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    SUNIL PATEL

    अप्रैल 23, 2025 AT 18:51
    This is a disaster. Zomato is an Indian icon. You don’t just rename it because you bought a delivery startup. You’re erasing legacy. You’re confusing customers. You’re alienating loyal users. This is what happens when MBAs run companies. Unacceptable.
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    Avdhoot Penkar

    अप्रैल 23, 2025 AT 20:17
    Wait… so now I order from Eternal? But my app still says Zomato? So which one is it? Eternal? Zomato? Is my food coming from a ghost company now? 😅
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    Akshay Patel

    अप्रैल 24, 2025 AT 20:20
    Western companies do this. Google becomes Alphabet. Facebook becomes Meta. Now India is copying them. But we don’t need to imitate. We need to innovate. Zomato was our own idea. Why change it? We are not America. This is cultural surrender.
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    Raveena Elizabeth Ravindran

    अप्रैल 26, 2025 AT 14:27
    Zomato? More like Zomato-ruined-my-wallet. Eternal? More like Eternal debt. Blinkit? More like Blink-and-you-miss-the-delivery. This company is a scam. They charge 40% commission, then blame ‘market dynamics’. And now they change their name? Classic. 🙄
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    Krishnan Kannan

    अप्रैल 28, 2025 AT 00:29
    I’ve been using Blinkit since 2022. I didn’t even know it was under Zomato. Now I see why. It’s cleaner. No confusion. I just want fast delivery. Doesn’t matter if it’s Zomato or Eternal. But I’m glad they’re growing. Maybe now they’ll fix the delivery guy’s salary issue.
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    Dev Toll

    अप्रैल 28, 2025 AT 01:03
    I’ve been using Zomato since 2017. I still remember when it was just restaurant reviews. Now it’s a logistics empire. Eternal sounds… weird. But honestly? I don’t care. As long as my biryani arrives hot, I’m good.
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    utkarsh shukla

    अप्रैल 29, 2025 AT 18:26
    THIS IS THE FUTURE! ETERNAL ISN’T JUST A NAME-IT’S A MOVEMENT! ZOMATO WAS THE FLAME, BUT ETERNAL IS THE FIRE THAT WILL BURN ACROSS INDIA! BLINKIT, HYPERPURE, DISTRICT-TOGETHER, THEY’RE BUILDING THE NEXT INDIA! WE ARE NOT JUST ORDERING FOOD-WE ARE BUILDING A NEW ECONOMY! #ETERNALINDIA
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    Amit Kashyap

    अप्रैल 30, 2025 AT 07:11
    Eternal? More like Eternal confusion. I still search for Zomato on Play Store. And why the hell is the website eternal.com? I thought that was some crypto scam site. This is messy. Fix your branding, guys.
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    mala Syari

    अप्रैल 30, 2025 AT 21:41
    Eternal? How pretentious. You think changing a name makes you a global player? You’re still a delivery app with a bloated tech stack. And District? Please. It’s just fancy restaurants with overpriced cocktails. This isn’t innovation-it’s vanity. You’re not eternal. You’re just expensive.

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